Turn Your Tech-Savvy Interns into Digital Powerhouses This Summer

Every summer, golf courses across the country welcome a fresh wave of interns and summer staff - usually bright, energetic students looking for experience (and maybe some free golf). While many of these interns end up helping with carts, check-ins, and range balls, there's untapped potential in what these digital natives can really do.

If your interns grew up with smartphones in their hands and know their way around social media, data tools, and websites, it’s time to think bigger. With Club Prophet’s suite of integrations and tech-friendly tools, you can hand them impactful, forward-thinking projects that will actually move the needle for your business.

Here are six tech-forward projects your summer interns can take on—no code or deep IT knowledge required.

1. Social Media & Online Reputation Management

Intern task:  Take control of your online presence using Club Prophet's Reputation Management tools. Assign your intern to:

• Schedule summer social media content (especially for tournaments, leagues, or junior camps).
  
• Respond to Google, Facebook, and Yelp reviews with thoughtful replies.
  
• Ensure your business information is accurate and consistent across all major directories (Google Business Profile, Apple Maps, TripAdvisor, etc.).

Why it matters:  Online reputation is everything. Courses with strong, recent reviews and consistent listings are more likely to attract new players. Your intern will likely be fluent in social platforms and can bring a modern voice and proactive strategy to your outreach.

2. Website Refresh with Engage by Club Prophet

Intern task:  Redesign or update your golf course website with Club Prophet's industry-leading design and management platform. Let your intern:

• Audit your current site for outdated content and broken links.
  
• Migrate to a new, visually striking template (designed specifically for golf).
  
• Add fresh photos, new content, and integrate tee time booking, event promotions, and more.

Why it matters:  A modern website can dramatically improve how customers perceive your course and how easily they can book tee times or events. Club Prophet Websites are intuitive, mobile-responsive, and perfect for young interns with an eye for design.

3. Mobile App Management with Gallus Golf

Intern task: Help manage and promote your mobile app powered by Gallus. Interns can:

• Add or update app content—like upcoming events, promotions, course updates, and special offers.
  
• Promote the app in person and online to increase downloads and usage.
  
• Create app-exclusive perks (e.g., punch cards, loyalty rewards, or geofenced deals) to drive engagement.

Why it matters:  Your mobile app can be a powerful retention tool—if customers actually use it. Interns can help drive adoption and engagement by keeping the app fresh, functional, and full of value.

4. Email Marketing & Customer Data Cleanup

Intern task: Organize your customer database and help with segmentation for more effective marketing. Create email campaigns promoting summer events, league nights, junior camps, or merchandise sales.

Why it matters: Clean data and targeted messaging help drive engagement and repeat business. With Club Prophet’s built-in marketing tools, interns can build beautiful emails, schedule campaigns, and track performance—all while learning valuable CRM skills.

5. Inventory Photography & Online Store Upkeep

Intern task:  Take high-quality product photos and update your online pro shop. Make sure inventory is labeled correctly, described accurately, and visually appealing. These images can also easily be updated on your website with Club Prophet Websites for a full-circle digital update!

Why it matters: Your online store is an underutilized revenue source. A tech-savvy intern can bring it to life with better imagery, mobile optimization, and seasonal promotions to boost off-course sales.

6. Competitive Rate Analysis with Priswing's Radar Tool

Intern task:  Use Priswing’s Radar feature to perform a competitive audit of local golf courses. Have them track tee time rates, cart fees, specials, and pricing trends throughout the summer.

Why it matters:  Understanding what competitors are doing in real time allows you to fine-tune your pricing strategy to stay competitive and maximize revenue. Interns can create weekly or monthly reports and even suggest dynamic pricing adjustments based on the data they gather.

Final Thoughts

Interns are no longer just extra hands—they’re your summer tech department. With the right tools (which you already have through Club Prophet), they can make your course more competitive, more visible, and more digitally modern than ever before.

Put them to work on projects that matter. You’ll benefit from their skills, and they’ll walk away with real-world experience that sets them up for success regardless should they pursue the golf industry or elsewhere.

Need help getting started with any of the tools mentioned? Our Club Prophet Account Management Team is here to help you get the most out of every feature this summer.