Increase Revenue with Dynamic Pricing for Tee Times

Scott Rakestraw • February 5, 2025

Some golf course owners struggle to optimize revenue during high-demand periods such as the current boom we're currently experiencing in the golf industry. However one of the key principles to supply and demand teaches us that if you sellout of a product rapidly, you're likely underpriced. So, whether it’s weekend mornings or peak-season afternoons, static pricing can limit your ability to capitalize on these opportunities. Simply put – if you’re not using dynamic pricing for tee times, you’re leaving money on the table.

By adjusting tee time rates based on certain factors, you can maximize revenue without alienating your customers. It’s a strategy that several industries use to boost profits.

In this article by Club Prophet, you’ll discover the best practices for implementing dynamic tee time pricing.

What is Dynamic Tee Time Pricing?

Dynamic pricing means strategically adjusting tee time rates to reflect customer demand. For example, charging higher prices at peak times or lower prices when it’s raining. Industries like airlines and hotels have leveraged dynamic pricing for years to maximize revenue. Think about how airline ticket prices increase as seats fill up or how hotel room rates rise during peak travel times.

While dynamic tee time pricing helps you maximize revenue, it also respects your customers by offering competitive pricing during off-peak times. You can attract more golfers by tailoring rates to meet demand while keeping your most popular tee times priced appropriately.

The Cost of Sticking to Static Pricing

Static pricing often fails to capture the full value of high-demand periods. For example, weekend mornings and holiday tee times typically sell out quickly at a flat rate, meaning you lose out on potential income from golfers who are willing to pay more for these prime slots.

You also leave money on the table if your prices don’t reflect the surge in demand on an unexpectedly sunny day or when a local tournament attracts more players.

Golf courses that implement dynamic pricing for tee times can optimize revenue during busy times while offering fair, attractive rates during slower periods. You’ll attract more customers and leave static-pricing courses struggling to keep up.

Best Practices for Dynamic Tee Time Pricing

Analyze Your Data

Track booking trends, peak times, and demand fluctuations to identify opportunities for dynamic pricing.

Start with Peak Times

You don’t have to overhaul your entire pricing system at once. Begin with tee time dynamic pricing for your most popular slots, such as weekend mornings or holidays.

Set Clear Rules

Use customizable booking rule templates to create a clear and fair pricing structure. This will help avoid confusion and build trust in your pricing model.

Consider Customer Profiles

Different golfers have different needs. Offer exclusive deals or benefits for loyal customers while casual players enjoy more competitive pricing.

Test and Adjust

Dynamic pricing for tee times isn’t a one-and-done solution. Regularly review and refine your pricing strategies based on demand trends and customer feedback.

Adopt Golf Course Management Software

Advanced golf course management software with automated adjustments, real-time data tracking, and customizable settings – like Club Prophet – makes it easy to implement dynamic pricing for tee times.

Addressing Concerns About Dynamic Pricing

Transitioning to dynamic pricing may raise concerns. Communicate clearly with customers and emphasize the benefits, like fairer access to popular days and lower rates for off-peak times. Set clear pricing rules and display them openly.

To simplify implementation, use a tool such as Priswing which automates pricing adjustments through the golf course management software seamlessly. Maintain stable pricing for members while dynamically adjusting rates for casual bookings.

Implement Dynamic Pricing for Tee Times with Club Prophet

With these strategies, you can seamlessly transition to dynamic pricing for tee times and maximize your course’s profitability.

With advanced golf course management software like Club Prophet, you can take the guesswork out of the process. From real-time data tracking to customizable settings, Club Prophet’s Tee Sheet features make it easy to optimize your business strategies.

Learn more about how our Tee Sheet and its integration with our partner, Priswing, can help you maximize revenue.

Computer monitor displaying a dashboard with data visualizations and a menu on the right side. The dashboard shows various data points in green and white boxes.

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Expanding What's Possible: The Future of Club Prophet

January 12, 2026

Responding to Changes in Golf Management For decades, Club Prophet has stood alongside golf operators as a trusted technology partner. We’ve built solutions not in isolation, but in collaboration with the people who run tee sheets, manage memberships, oversee pro shops, and deliver daily experiences that keep golfers coming back. Our foundation has always been service to our customers, and to the traditions of the game. Today, the golf industry is more diverse than ever. Ownership models are evolving. Player expectations are changing. Operating philosophies vary widely. And technology needs are no longer one-size-fits-all. That reality led us to an important decision: the future of golf operations isn’t served by a single platform, but by purposeful choice.