Top Golf Course Industry Trends for 2025

Scott Rakestraw • December 6, 2024

In 2025, changes in player expectations, technological advancements, and evolving environmental factors will influence how golf courses operate. Understanding and adapting to golf course industry trends is how you will keep your business competitive and attractive to players.

7 Golf Course Trends to Adopt in 2025

Here are seven golf course trends that will position your business at the forefront of the industry.

1. Personalized Customer Experience

In 2025, offering a personalized experience for your golfers will be more important than ever. Collect and analyze player data to provide tailored recommendations that cater to each golfer’s unique preferences. You can suggest tailored services or promotions by tracking booking patterns, favorite tee times, and preferred amenities.

2. Enhanced On-Course Experience

Improving the on-course experience will keep golfers engaged and satisfied. Use GPS-equipped golf carts and mobile apps to help players navigate the course more efficiently, access course maps, track their performance, and receive personalized recommendations. Offer complimentary amenities such as water stations, towels, and club cleaning services so golfers feel comfortable and cared for throughout their rounds.

3. Golf Course Management Technology

Using feature-rich golf course software capable of integrating with your existing systems will become non-negotiable in 2025. This technology gives you real-time golf, retail, food & beverage, accounting, and marketing information, which you can use to improve operations.

Additionally, use software that can predict golf course business trends with AI so you can anticipate issues and allocate resources effectively. For example, automatic reminders of upcoming maintenance needs can help you avoid costly breakdowns, and alerts for high-volume booking times give you an idea of how much staff and product you’ll need.

4. Golf Simulators and Virtual Golf Experiences

As demand for year-round golfing experiences grows, golf simulators and virtual golf offerings are gaining traction. The increasing popularity of indoor golf facilities during the off-season allows players to enjoy their favorite sport regardless of weather conditions. Offering state-of-the-art golf simulators can extend your course’s appeal and provide an alternative option when the weather is less than ideal.

5. Sustainability and Eco-Friendly Practices

Sustainability is not just one of the golf course industry trends for 2025 – it’s a necessity for golf courses aiming to minimize their environmental footprint. Using eco-friendly turf management techniques, such as drought-resistant grass and reduced pesticide usage, can make your course more appealing to eco-conscious players. Incorporating solar energy systems and water conservation technologies will further reduce your environmental impact.

6. Shifts in Demographics and Customer Expectations

Younger players are entering the market – they often prefer flexible memberships and modern amenities that cater to their lifestyles. This generation seeks an experience that fits their schedule and values, such as pay-as-you-play models and digital membership options.

There’s also a growing demand for casual and non-traditional golf formats, like 9-hole courses and driving ranges with entertainment elements. These formats appeal to golfers seeking a more relaxed, social experience that fits into their busy lives.

7. Focus on Health, Wellness, and Social Experiences

More golfers desire experiences that align with their physical and social health goals. Organizing social events, tournaments, and wellness-focused programs can attract a wide variety of players, from those seeking to improve their fitness to those simply looking for a fun, social atmosphere.

Preparing for Golf Course Trends in 2025

Adapting to these golf course industry trends will give you a competitive edge in 2025. Look closely at your current operations to see which strategies you can implement to stay ahead of the curve.

Club Prophet software can help streamline your operations and enhance the customer experience. Sign up for a demo today to learn more.

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Expanding What's Possible: The Future of Club Prophet

January 12, 2026

Responding to Changes in Golf Management For decades, Club Prophet has stood alongside golf operators as a trusted technology partner. We’ve built solutions not in isolation, but in collaboration with the people who run tee sheets, manage memberships, oversee pro shops, and deliver daily experiences that keep golfers coming back. Our foundation has always been service to our customers, and to the traditions of the game. Today, the golf industry is more diverse than ever. Ownership models are evolving. Player expectations are changing. Operating philosophies vary widely. And technology needs are no longer one-size-fits-all. That reality led us to an important decision: the future of golf operations isn’t served by a single platform, but by purposeful choice.