Headlines  

• PGA Credit Hours & Cocktails Included at the CPS Users Conference

• Submit Requests for Future Development Through Our Website 

• Capacity Pricing In Next Software Release

• ​Fall Gift Card Promotion

Let’s hope there are more “treats” with the last few golf months of the year and no “tricks” when it comes to this month’s newsletter; just great content on how to maximize your Club Prophet software!

PGA Credit Hours and Cocktails Included at the CPS Users Conference

As if learning about the new features in the software, networking with other CPS users from across the world and getting creative marketing ideas you can take back to your facility weren’t enough…now there’s even more reasons to attend the 2020 Club Prophet Users Conference; PGA Credit Hours and two nights of cocktails are included in the event. All PGA Professionals in attendance will receive TEN hours of Continuing Education credit that will automatically apply to your certification requirements. In addition, for all attendees, Club Prophet is hosting an opening night cocktail reception the night before (Saturday, January 18), as well as a closing reception after the conference on Sunday night, January 19. This is truly a “can’t miss” event and you can sign up today by clicking https://www.clubprophetsystems.com/support/2020-users-conference. 

Submit Requests for Future Development Through Our Website

If you are unable to attend the 2020 Users Conference (we can’t imagine why that would happen), yet still want to have input on future enhancements, you can always go to our Enhancement Request submission page at https://www.clubprophetsystems.com/request and provide suggestions for the next feature we should include. Simply enter your information, the detailed description of what you want to see in the software and any attachments that might pertain to the request. We respond to all submissions, so please don’t be shy. Who knows, you might have the next great software idea that we can incorporate into Club Prophet!?!

Capacity Pricing in Next Software Release 

Speaking of product enhancements, something new that was added at the request of one of our users for the upcoming release is a mathematical method of dynamic pricing called “Capacity Pricing.” With this feature, the Club Prophet tee sheet can automatically adjust your green fee prices up or down based on how full or empty your tee sheet is. This can be done by day of week, time of day or even by season. It’s simple to configure with a one-time setup screen, or you can constantly adjust it as needed throughout the year. If you find yourself saying, “I’d like to charge more on my busiest days,” now you can. Simply use the Club Prophet Capacity Pricing to reflect from 7:00 AM to 10:00 AM on Saturdays and Sundays when my tee sheet is 50% full, raise the price $X or X% and have it keep adjusting until you’re 100% full. This feature will be released at the Users Conference (are you sensing a theme here?), along with a user-led panel on the power and pitfalls of dynamic pricing, giving real-world examples of how to implement these types of programs at your facility.

Fall Gift Card Promotion

A popular promotion in retail, lately has been the advent of gift card sales, particularly the off-season promotion of gift card purchases. A common example has been “Buy $100 Worth of Gift Cards and Receive $120 Worth of Value”. The math fluctuates based on retail category, but it is usually within this 15%-20% promotion range. These sorts of offers incentivize customers to choose your facility during the busy holiday season.  The promotion can be justified with higher gift card volume and potentially higher breakage from off-season gift card sales. Prepare your promotions now so you can be ready for the “holiday rush” with a targeted email marketing campaign and an easy‑to‑use gift card solution. Contact our Sales Team at sales@cps.golf to make sure you have everything you need to capitalize on this profitable promotion.