There is a surge in golf demand, but in 2020 the golf industry wasn't ready. The increased golf rounds came at us like a wave we didn't see. Let's make 2021 different. We are bringing in Jay Karen, the CEO of the National Golf Course Owners Association. This episode will evaluate how the increased demand of post-Covid golfers should lead golf courses away from the barter and discount methodology.
Date & Time:
Thursday, December 10th
1:00PM - 1:30PM EST
Who's Presenting:
Scott Merchant - Club Prophet
Rob Hoffman - Gallus Golf
Kent Ashby - 1-2-1 Marketing
Jay Karen-CEO of the National Golf Course Owners Association
Topics of
Discussion:
Casual, Committed, Avid golfers - Defining the funnel
How the funnel has changed in 2020
What is Retention Marketing and how can you take advantage
How best to communicate with your various golfer segments
What is your Transition Plan to retain 2021's golfers
