There is a surge in golf demand, but in 2020 the golf industry wasn't ready. The increased golf rounds came at us like a wave we didn't see. Let's make 2021 different. We are bringing in Jim Koppernhaver from Pellucid to join the Golf Industry Gurus for a special episode. This episode will evaluate the 2020 golfer surge and provide solutions on how your golf course can maximize golfer revenue in 2021.
Date & Time:
Thursday, December 10th
1:00PM - 1:30PM EST
Who's Presenting:
Scott Merchant - Club Prophet
Rob Hoffman - Gallus Golf
Kent Ashby - 1-2-1 Marketing
Jim Koppenhaver - Pellucid Corp
Topics of
Discussion:
Casual, Committed, Avid golfers - Defining the funnel
How the funnel has changed in 2020
What is Retention Marketing and how can you take advantage
How best to communicate with your various golfer segments
What is your Transition Plan to retain 2021's golfers
